Apple

As a Freelance ACD at Kettle, my main client was Apple.

The majority of my projects were, as you might imagine, confidential. But I can say this: they were fantastic opportunities to partner with Apple on important topics like unconscious bias, wellness, and education. (And the ever-important sale of gift cards.) I was also selected by Kettle’s Executive Creative Director & Co-Founder to write Break the Internet, a weekly newsletter for the Apple team covering “the stories from social you should know about.”

My favorite assignment: The Mindful Minute Challenge, a month-long wellness exercise for all Apple employees. It was a rare chance to get playful with the brand’s voice while engaging readers about a meaningful subject. Plus, they let me write an entire email set to the tune of Journey’s earwormiest anthem.