HotelTonight

I led copy at HotelTonight from 2012-2018, developing the brand’s memorable voice, executing it across channels, and building out voice and style guidelines.

As we grew from 30 to 300, I remained our sole in-house copywriter, writing everything from in-app messaging and marketing emails to national billboards and radio spots. After drafting nearly 1,000 hotel profiles myself, I hired, trained, and managed a team of freelance writers to scale our output. I also shepherded the brand through our expansion from same-day to 100-days-out bookings (no easy feat when you’ve got “tonight” in your name).

My work for HotelTonight was featured in Adweek, AdAge, and leanin.org.